On March 22nd, 2024, the Berkley Marketing classes held their 35th annual Fashion Show. The show featured five different groups of students that are in the Marketing class (and one staff group) each modeled a different local clothing brand that sponsored them while executing an entertaining dance routine. Students go to these stores, talk about what the show is, and the companies lend them clothes to wear for the show (and sometimes coupons for attendees to use), and after the show, Marketing students return them. All ticket proceeds from the event went to Berkley’s DECA program. DECA is a program where marketing students compete to show off their business skills. The show was certainly one not to miss but in case you did, here is a breakdown of every performance.
The fashion show started with a bang! A first-year marketing group kicked off the show by representing the popular thrift store, Value World. The number began with ‘Yeah,’ by Usher, Lil Jon, and Ludacris. After that, the next song was ‘Juju on that Beat,’ by Zay Hilfiger. The group executed the viral choreography to the song made popular in 2016. After this, the girls took the stage to showcase their dance skills to Beyoncé’s ‘Crazy in Love.’ During their section, the crowd went wild. Next, the group executed more viral choreography but this time to Souja Boy’s ‘Crank That.’ The crowd cheered even more when the group closed their performance with a dance battle to T-Pain’s ‘Low.’ Clothes showcased during this number included lots of vintage goods, jerseys, and a Detroit Tigers shirt.
The second group was the Sports and Entertainment Marketing students. The class modeled clothes from the sports apparel shop Puckhcky. The store was not open at the time of the fashion show, so their section of the show was great to build excitement for its opening. Their routine started with ‘Time of My Life,’ by Ne-yo. This section was full of lots of high-energy steps. Next up, they danced to Maroon 5’s ‘Moves Like Jagger,’ where they danced in one line and did the wave while holding hands. The next part was one of the most creative parts of the fashion show. The group danced to Rhianna and Jay-Z’s ‘Umbrella’ and incorporated actual umbrellas into their choreography! Their next section was inspired by recent pop culture. They danced to the song ‘Unwritten’ by Natasha Bedingfield which had a resurgence from the recently-released rom-com ‘Anyone but You.’ The second to last song was Pitbull’s ‘Give Me Everything,’ and they pulled out all the stops. There was lip-syncing, gymnastics, moving the curtain, and students jumping over other students! The routine ended with Rhianna’s ‘We Found Love.’ Clothing included hats, flannels, button ups, and tie-dye shirts.
The next group of Marketing students was also sponsored by a sports apparel shop. This time, The Varsity Shop. Just like the last group, they incorporated props. Their first song was ‘Getcha Head in the Game’ from ‘High School Musical,’ and they dribbled basketballs during this section to go with the basketball theme of their song and their clothing. The next song they danced to was Queen’s ‘We Will Rock You,’ and for their dancing, they did the iconic step clap to go along with the beat of the music. The group then went along with the sports theme and continued their routine to OMI’s ‘Cheerleader,’ while punching their hands in the air. They then started fake fighting to the intro of Shakira’s ‘Hips Don’t Lie,’ and started executing step touches, claps, and lip-syncing as the song continued. Their routine concluded with Miley Cyrus’s ‘Party in the USA,’ as students ran through a tunnel made by other students’ hands. Clothing included hoodies, tees, quarter zips, and lots of Michigan sports gear from teams like University of Michigan, and Michigan State.
The next group represented the thrift store Council Resale. The routine started with a medley of Hawiian music and students were hula dancing to match the vibe of the song. Also during this song, they did the macarena. The next song was Pitbull, T-Pain, and Sean Paul’s ‘Shake Señora.’ During this, the group all linked arms and rotated around the stage in a circle. More tropical flair was added to the performance as ‘Three Little Birds,’ by Bob Marley played. The group’s choreography in this section consisted of them dancing in a circle. The performance continued as ‘Where You Are,’ from ‘Moana,’ played. The group danced with their arms linked yet again during this section. The part of their routine that truly brought the house down was when Ryan Gosling’s ‘Barbie,’ smash hit ‘I’m Just Ken,’ played. Less was more when all of the guys in the group stood in the back lip-syncing the song with their arms crossed. That section was the loudest the crowd got throughout the entire fashion show thus far. Clothing included Calvin Klein shirts, button downs, and lots of stripes.
Although the crowd loved the previous group’s take on ‘I’m Just Ken,’ there was one group that the students loved more than the rest: the teachers. Fashion show announcer and senior Advanced Marketing student Maddie Welsh even introduced the performance as “the one you all came here to see.” They were sponsored by the school store, The Bear Necessities. Before the routine even began, Marketing teacher Mr. Hunt was hyping the crowd up to build up as much excitement as possible. He then started the routine by lip-syncing to ‘Let’s Get Ready to Rumble,’ from ‘Space Jam.’ The song continued as all of the other teachers entered the stage, and the crowd went wild. They then continued their routine to a mashup ‘Pump up the Jam,’ by Technotronic, and ‘I Like to Move It’ from the movie ‘Madagascar’. During the mashup, the teachers pulled out all the stops. There was cheerleading and lots of shimmying, and at the end of this section, the teachers even made a ‘BHS’ with poms. The next song was ‘Y.M.C.A’ by Village People, and of course, the teachers had to do the dance for it. The routine concluded with Mr. Hunt running through a hand tunnel made by the other teachers and doing a ‘mic drop’ with his poms. It was hard for the crowd to look anywhere but the stage during this routine. Clothing included all of the best BHS merch including sweatshirts, t-shirts, and sweatpants.
Finally, the Advanced Marketing students proved that they had fashion show experience when they represented the thrift store Regeneration. Their performance started with senior Audra Bergman pretending to be interviewed as a famous celebrity while other students played fans. After that opening skit, the ‘Barbie’ hit, ‘Dance the Night,’ by Dua Lipa played while the students hit various poses. The energetic dancing continued when Icona Pop and Charli XCX’s ‘I Love It,’ played. After this, ‘Good Feeling,’ by Flo-Rida played while the students executed a clean ripple move, and then yet another hand tunnel with students running through after. For their final song, ‘Dynamite,’ by Taio Cruz played while the students pulled out every trick they could for their dance routine. There was a snake move in a pyramid formation, piggyback rides, throwing their hands in the air (to match the lyrics of the song), a partner move where one partner reeled the other in like a fish, and finally the worm. These students were seasoned fashion show pros. Clothing included tons of vintage tees and sweatshirts from companies such as Hard Rock Café, ACDC, Ralph Lauren, and Ohio State University.
Overall, there was no weak performance at this year’s fashion show. It’s one of the most popular student-run events at Berkley for a reason. If you didn’t catch it this year, you don’t want to miss it next time!
